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Asset Visibility gaining momentum in hospitality industry in Middle East

March 12, 2021

Asset visibility and Tracking is always a grey area for management in the hospitality industry. The number of asset deployed in a hotel is huge and the complex and frequent movement in the hospitality industry make it even more challenging.

Now a days the increasing number of Hotels in middle east adopting Asset Visibility and Tracking solutions signals that importance of real time asset list has got the traction of the management.

Radio Frequency Identification (RFID) technology is leading the Asset Tracking market due to the easiness of reading the tags and auditing in the complex hospitality industry. The nature of the assts and usage by the guests make it difficult to use the traditional barcode technology in the segment. Today’s low cost RFID tags makes the return on investment (ROI) using RFID technology is more than the labour intrinsic barcode technology auditing.

Advantages of RFID Technology in Hospitality industry Asset Tracking

  • Quick auditing: Asset auditing is a challenge in hospitality as it needs to be done when the room is vacant. The quick audit can happen only with RFID Technology.
  • Long term asset tags: Since the assets are used by the guests there is a possibility of removing the asset tags from the assets hence not able to track the identity of the asset. RFID tags can be placed on the areas not visible to the public and still readable by the reader. Hence unidentified assets are less compare to barcode technology.
  • Zone based asset visibility: Fixed readers mounted at the entrance and exit points of different zones provide zone based visibility of the assets if they are moved from one location to another.

In middle east UAE and Saudi Arabia are leading in implementing RFID based Asset Tracking in Hospitality Industry. The pandemic situation has prompted for quick movements by the hospitality management as the ROI on the assets are one of the hot topic for the management discussion.

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